Textura Interiors

Product Design  ·  E-commerce  ·  Mirinda Company x Textura Interiors · 2023
Design, coordination, and optimization of product campaign landings in e-commerce, ensuring alignment with the digital strategy and user experience.
Web
Mirinda Company
introduction
Starting Point
During my time at Mirinda Company, we collaborated with Textura Interiors on the design and optimization of landings created specifically for product campaigns, with the aim of improving the user experience and boosting conversions within the e-commerce platform. These pages played a crucial role in the digital strategy, acting as a bridge between the brand's communication and direct product sales.
My role
My responsibility encompassed both the design of the landings and the digital strategy. I worked closely with the marketing team to define the goals of each campaign and structure the pages according to business needs. I wasn’t only focused on design but also on managing and coordinating with the marketing, e-commerce, development, and art direction teams to ensure each page was aligned with the business goals and executed efficiently. Additionally, I organized the workflow, coordinated timelines, and validated the progress of the campaign at every stage. My focus was always on usability and visual consistency, ensuring everything aligned with the defined strategy and offering a smooth user experience.
The creation of these landings involved close collaboration with various teams and prior organization:
1. Marketing and campaigns

Collaboration to identify the specific needs of each campaign, define which products or collections would have a dedicated landing page, and create initial sketches.

Coordination of the launch calendar to ensure the landing page was ready and available at the key moment.

2. Art direction and Shooting

Coordination with the art direction team to define the visual aesthetics and plan photo shoots, ensuring the photos met the requirements for the landing page.

3. Design and development

Creation of wireframes and prototypes, working closely with marketing to ensure clear information hierarchy and proper usability.

Application of the brand's visual identity to maintain consistency throughout the design.

Validation with programming and e-commerce teams, adjusting the design according to technical and commercial requirements.

4. Implementation and iteration

Management of the implementation process, working with developers to turn the design into a functional page, adaptable to different devices.

Coordination with the e-commerce team to ensure seamless integration of products and optimized shopping experience.

Conducting internal tests to validate navigation, identify potential friction points, and optimize landing page performance.

Process and Coordination
Landing Page Showcase
This is an example of one of the many landing pages created for Textura Interiors campaigns. It is part of the "Dormir Bien" section, which explores different themes related to rest and well-being.
In this case, the landing page showcases a collaboration with Outliers, the project by Júlia Juste, who curates unique and charming accommodations worldwide. Her aesthetic vision and passion for cozy spaces aligned with Textura Interiors' values. For this campaign, the brand provided her with products to style these accommodations, highlighting how they contribute to warmth and well-being.
Results and Learnings
Once the landing page was live, the content was also adapted for other digital formats, such as newsletters, web banners, and social media. This process allowed us to launch optimized landings, aligned with business strategies, and with an attractive and functional design. After launch, we would meet with the marketing team to analyze the campaign's performance and identify potential improvements for future iterations.Additionally, this experience allowed me to develop key skills in cross-functional team coordination, time management, and workflow optimization within an e-commerce environment.
Other projects
Harmony

Customized films, unique connections

Folli Follie

Optimizing ecommerce to boost conversion and expand internationally

igualada clinic

Simplifying the connection between patients and healthcare professionals

Contact me on Linkedin
natura.ferrer@gmail.com